Giro Helmets

A NEW KIND OF OUTDOOR ADVENTURE BRANDGiro was born in a unique place. Santa Cruz, California, at the intersection of surf and mountainsAt Giro we attract people of an independent mindset: outdoors people; iconoclasts who set their own priorities, more inclined to put human values ahead of corporate interests. Counter intuitively, it turns out that Santa Cruz, a place where business shuts down when the surf is up, has proven to be a powerful entrepreneurial incubator.