FR is a skater owned brand with the philosophy to create high-quality products made by skaters, for skaters. The original concept was born in Paris, France back in 2006 by Sebastien Laffargue and Gregoire Pinto, who had a visionof what Freeride skates should be – high performance hardshell boots providing comfort, versatility and durability. With all of these elements combined, extreme attention to details and a little bit of French style, the FR boot was born and it has grown to become a worldwide success under the Seba name. Now is the time for the FR to become its own brand and keeping in line with its roots, these boots will guide you along theway of your skating journey. FR will continue to push the limits of skating and create new standards within our industry.